"KITSUNE RAMEN
RESTAURANT"
Visual
Identity
SERVICE
Young
adults
TARGET AUDIENCE
Figma,
Procreate
SOFTWARE USED
PROBLEM
Ramen brands often fall into two extremes:
overly traditional and serious, or
overly anime-styled and commercial
Kitsune Ramen needed a direction that balanced authentic Japanese sensibility with playful Western appeal — without feeling gimmicky, childish, or cliché.
The challenge was to create a brand that:
Feels premium but friendly
Appeals to younger audiences and families
Blends folklore, food culture, and humor
Has a distinct personality and visual identity
Stays warm, welcoming, and memorable
SOLUTION
The result is a cohesive, character-driven brand system that extends across identity, menu design, packaging, signage, and digital presence. Every element contributes to a narrative that feels immersive and memorable — a restaurant where tradition meets warmth, modernity meets folklore, and every meal invites curiosity. Kitsune Ramen isn’t just a dining experience; it’s a playful fox-guided journey into comfort food culture, where slurping proudly is part of the ritual.
